If you want to make more people aware of your products, reach more customers and increase sales, you must know how to use social networks. Here are some tips to help you take advantage of this valuable tool.
Considering that almost half of the world's population uses social networks, according to the Digital 2020 Global Digital Overview, and that 80% of buyers carry out research on the Internet before they make a purchase, managing your store's social networks is crucial to interacting with potential customers and creating relationships that will turn into sales.
What are the benefits of social media for your business?
If your only interaction with social networks so far has been on a personal level, with a Facebook profile and you only interact with your friends, you may find it difficult to measure the advantages that social media could bring to your business.
To give you an idea, the ESIC Business & Marketing School has outlined some of the benefits that your store will get if you use the social networks correctly:
- Increase your visibility and reach: 4,540 million people are on the Internet and most of them use social networks, so you can reach an important number of them with your store.
- Improve the reputation of your business :By generating actions that identify your business, its image can be greatly enhanced among the public.
- Build customer loyalty: Through social networks you can maintain direct contact with users and future customers - especially younger ones.
- More visits to your physical store: Spreading your products, offers and news on social networks brings your local business closer to the public, which will encourage more people to come directly to your physical store to buy.
- You will know what your competitors are doing: If your competitors are also on social networks, you will be able to see what they are doing and therefore differentiate yourself, becoming a benchmark.
- You will get to know your target audience betterSocial networks make it easier to know the tastes of your customers. You can know what they want, what they need and how it is feasible to keep them satisfied.
Keys to managing social networks and increasing your sales
1. Analyze each social network and become active on the ones where your customers interact.
Although there are many social networks available, each has its own characteristics and target audience, so it is advisable to be present on those where your potential customers really are.
For example, LinkedIn is an excellent platform for making professional contacts, but it might not be as effective as Instagram if you want to publicize your store's products and prices.
To help you, ask those who shop at your store which social network they use and through which one they would like to find out about your company's products, news and other topics. Also, take as a guide the study "El Chile que viene 2019", which indicates that between 40% and 50% of people have at some time bought a product or service they saw on Facebook or Instagram.
Some tips for these social networks:
Instagram:
- Incentivize your visitors to tag your business location when they go to physically shop.
- Create ads to increase the visibility of your store.
- Use Instagram Stories to make people aware of your promotions or offers.
- Include hashtags with the keywords most used by your potential customers and also add them to the publications you make.
- Use direct messages on Instagram to respond to questions or queries from potential customers.
- Encourage people to register their visit on Facebook and write reviews about your store.
- Go for the Facebook Ads option to get people to know and visit you.
- Use messenger to give your customers basic information about your brand. You even have the option to set up frequently asked questions.
2. Create a plan according to your sales objectives.
You don't need to be a social media expert to create a plan to achieve part of your store's commercial objectives.
If you identify that the stock rotation for some products is slow, you can use social networks to promote them. Taking pictures of them and sharing their features, prices and availability through Instagram, Facebook or WhatsApp will attract more customers than you can imagine and increase your sales.
3. Evaluate their performance and facilitate payment through them.
Be clear that selling on social networks not only means having photos and the prices of your products - you must also deliver valuable content and check to make sure that it is having the desired effect.
For example, if you sell vegetables, you could talk on social networks about their characteristics, health benefits and even publish recipes, and then check if your audience is engaging with that content.
In terms of publicity and payment for sales, our amiPASS sales app enhances the visibility of your store and also facilitates the payment process from social networks through these 3 simple steps:
- Confirm with the customer the product they want to buy.
- Copy the link for quick payment and share it with your amiPASS customers on WhatsApp, Instagram or Facebook.
- Copy the link for quick payment and share it with your amiPASS customers on WhatsApp, Instagram or Facebook.
Increase your sales opportunities with social media!
Social media is a powerful tool to get more out of your store. You can use them to spread the word about your products, attract new customers, identify which offers generate the most interest, and they are a great way to get more people to visit your physical store, buy and promote your store.
Sign up here if you have a business and want to join our AmiPASS network:
https://www.amipass.com/enrolamiento/
You can also use QR to make your payments by downloading the App: https://www.amipass.com/cobrar-con-qr/
AmiPOS: Learn more about the success of using and managing your business. https://www.amipass.com/comercios/
